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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual females, too little cash for marketing suggested she’d head to nightclubs armed with containers of spirits.
” when you look at the early days I’d visit nightclubs with a container of sambuca within one hand, and tequila within the other, and encourage girls to download the application in substitution for a go, ” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your portable toilets handing out toilet paper with leaflets advertising the application.
It was back in 2013, and Ms Exton’s cheap, but innovative, approach to advertising quickly saw individual numbers increase steadily, then traction that is further gaining to good person to person.
Launched in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be within the dense associated with burgeoning social networking scene, the Her application now has one or more million feminine users all over the world. (더 보기…)